Social commitment

At WOW, we take on social responsibility and put it into practice in our corporate culture. Whether it's sustainable production, recyclable packaging or regional value creation and the creation of local jobs – a socially sustainable approach runs through everything we do... and we think that's just WOW.

However, it is not only the people whose jobs depend on our production and distribution who benefit from our corporate activity, we also pay particular attention to social issues. 

Food for animal shelters

Something that is especially important to us is providing food for animals who are not lucky enough to live in a loving home with their owners. Despite the devoted care provided by staff, animal shelters in Austria and Germany are lacking at every turn – and that's where we come in: 

WOW donates food to the animal shelters and thus helps put healthy, sustainably-produced, quality food in their dogs’ bowls. Without compromising on our usual quality or the unique taste of WOW.

Because: It doesn't matter whether it's a shelter dog or a pet dog – both deserve only the best! 

Ein WOW Papiersakerl in dem sich Gemüse und eine Dose Junior Huhn befindet Ein WOW Papiersakerl in dem sich Gemüse und eine Dose Junior Huhn befindet
Hund mit einer Mistkabel auf der eine Dose Adult Pute aufgespießt wurde Hund mit einer Mistkabel auf der eine Dose Adult Pute aufgespießt wurde

Love for dogs

With our donations to animal shelters, we continue with what we stand for: The love for animals! All dogs deserve a diet that is species-appropriate, tastes good and provides them with everything their bodies need. We have developed our WOW recipes for different age groups in collaboration with nutritional experts and vets and promise consistently high quality, which is also enormously important in animal shelters.

Local Jobs and value creation

As a family business, it is also important to us to buy and process regional ingredients as much as possible. Our production in Styria, in central Austria, supports the local population. We create jobs in their immediate vicinity, and we ensure that the money stays in the region and benefits the people here by purchasing from selected producers with a strong regional focus.

Drei Hunde die sich in den Pfoten halten über denen ein Herz schwebt Drei Hunde die sich in den Pfoten halten über denen ein Herz schwebt
Ein gezeichneter Hund der eine Spardose mit einer Münze an den Pfoten hält Ein gezeichneter Hund der eine Spardose mit einer Münze an den Pfoten hält

No animal testing

Because social commitment and love for animals are particularly important to us, we completely forgo animal testing. From the outset, we have been included in animal welfare organisation PETA's list of food brands that don't test on animals. With us, no animal has to suffer to get something good in your pet's bowl!

Everyone can do their bit

You can do your bit too, make sure you buy products whose packaging is sustainable and recyclable – like WOW. If you would like to support an animal shelter too, it's best to find out where there is one near you and find out what the animals need. 

Drei Hunde die sich in den Pfoten halten über denen ein Herz schwebt Drei Hunde die sich in den Pfoten halten über denen ein Herz schwebt