The WOW Story

It’s not just dogs and cats that go “WOW”

The highest quality. Sustainable production. Local ingredients. And all this at a fair price? Passionate dog mum Katharina Miklauz and her team have been proving that all these benefits can fit into a single can since 2018. Because that’s how long WOW has been on the scene for. Food that leaves dogs feeling happy, energetic and satisfied – and their owners feeling pleased.

WOW CAT has been providing cats with food with the WOW factor since 2024. Katharina Miklauz remains true to her principles: WOW CAT stands for high-quality cat food at an affordable price, without compromising on quality. For happy, active and well-fed kitties.

WOW DOG and CAT products WOW DOG and CAT products

The WOW effect.

It’s no secret that we produce dog and cat food with a WOW effect. Quite the opposite, in fact.We are happy to share what we pay attention to, how we work and what we do to ensure not only dogs and cats but also the environment are happy. Natural, compatible ingredients

Natural, compatible ingredients

Artificial additives, added sugar or flavour enhancers have no place in WOW dog food. We limit ourselves to all the good things that Mother Earth naturally offers us. Fresh meat, high-quality offal, healthy oils, delicious vegetables and no grains ensure that the food tastes great, meets your pets' nutritional needs and is good for their tummies.

A banner on which Katharina Miklauz is pictured with a puppy and on which the following statement is written: With the premium dog food from WOW your four-legged friend gets only the best from nature.A banner on which Katharina Miklauz is pictured with a puppy and on which the following statement is written: With the premium dog food from WOW your four-legged friend gets only the best from nature.

Regional production

We know exactly where our ingredients come from and only source them from companies that we trust completely. Our food is produced and packaged in Austria and Germany. This is also where almost all of our ingredients come from. This way, we can ensure consistent quality and keep transport routes short.

WOW is family

There is no large corporation behind WOW, but a family business based in Vienna. This ensures short decision-making processes, a high level of team cohesion and personality. Because we are easy to talk to.

Fair price

The best food is even better if it is also offered at a fair price. How do we make this possible as a premium brand? Quite simply. With smart recipes, by dispensing with the unnecessary – but definitely not by compromising on quality.

Sustainable philosophy

It's not just our pets that love and need nature – we humans do too. So it's important that we do everything we can to protect it and take responsibility. In addition to our high standards of regional focus, quality and low-CO2 production, this also means using recyclable cans and exclusively recycled paper.

A dog lying on a cut tree, licking his muzzle, with a can of adult salmon in front of him.A dog lying on a cut tree, licking his muzzle, with a can of adult salmon in front of him.