We make sure that our food is good for your dog. That's why we don't add any grains to our recipes - so you can feed your dog WOW with a clear conscience, even if he's intolerant to grains or gluten.

However, grain is not the only thing that has to stay out of WOW. Artificial preservatives and flavour enhancers are also taboo - but lots of fresh meat, fine vegetables, various herbs, important vitamins and minerals are very welcome.